Here are the seven best ways to monetize WordPress websites. Take a skim through them, and think about which would be best for your site or blog.
1. Display Ads on Your WordPress Site
One of the easiest (arguably the most popular) ways of making money on WordPress is by displaying ads. You can insert advertisements into your website in multiple ways. They can be displayed as static content, pop-ups, or even native ads within your web pages.
To start making money from putting up ads on your site, you’ll need to partner with established advertising networks.
For anyone new to ad placements, Google AdSense is the best platform to start with. It’s the fastest and most customizable ad network out there. Also, beyond displaying relevant ads to your audience, AdSense is well-optimized for mobile.
Getting started with Google AdSense is as easy as signing up with an existing or new Gmail account.The Google AdSense team first reviews your application. There are several factors, but if your website is relatively established and doesn’t infringe on any copyright laws, you should get accepted.
Now that you have a Google AdSense account, you can choose to either paste Google AdSense HTML code into WordPress manually or simply use the auto-ads feature. The latter option saves you the stress and time of adding individual ads to your web pages and deciding where to place them.
To make things even easier, you can install a plugin like Easy Google AdSense. This plugin simplifies WordPress monetization by optimizing ad placement using machine learning. All you need to do is paste your AdSense Publisher ID and you can now control your ads within your WordPress dashboard.When AdSense starts displaying ads, you’ll be paid based on a cost per click (CPC) model. Advertisers bid in Google’s auctions to display the ads on the network – so the CPCs vary both over time and depending on the niche. When all’s said and done, you’ll receive a sizable slice (68%) of the profits.
Google AdSense Alternatives
Though this rate is competitive, there are other Google AdSense alternatives such as Media.net offering better payout.
Ezoic and Mediavine are known to pay out much better compared to AdSense, but they have more stringent requirements for acceptance.
Another Google platform – Ad Manager – allows publishers to serve inventory from AdSense and other networks to maximise revenue. This is a good option for very successful sites, for smaller publishers though AdSense is the more reasonable option.
You can also sell ad space directly to businesses using a WordPress advertising plugin. However, selling self-hosted ads is significantly more complicated than working with ad networks. It generally involves more administrative work of interacting directly with advertisers. Fortunately, tools such as AdSanity help you host your own ads and control the pricing while managing AdSense as well.
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